Saturday, July 21, 2018

International Champions Cup finding friends in new places for Europe’s elite | Jamie Jackson

With 18 teams taking part across 22 venues over the next few weeks the ICC continues to draw huge audiences and now features women’s games and a youth tournament

Manchester United, Real Madrid, Bayern Munich and 15 other heavyweight European teams. Twenty-seven matches staged in 22 venues on three continents. Inaugural women and youth team tournaments. More than 5m tickets sold and plans for a quantum leap in global sponsorship and TV coverage.

In six years the International Champions Cup has fulfilled the vision of Stephen M Ross, the multi‑billionaire owner of the Miami Dolphins and Relevent Sports, the company behind the pre-season competition which begins on Friday when Manchester City face Borussia Dortmund in Chicago.

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from Football | The Guardian https://ift.tt/2uQw1jn

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